YG – La Mascota Dark Bat
“La Mascota Dark Bat was released for Halloween. It had to be elegant, attractive and mysterious. The inspiration was taken from the bats that live in the vicinity of the winery
which the winemaker considers his “friends”.
An illustration of a bat that lives in a mausoleum was developed, surrounded by borders and details that added value and a halo of darkness. Applications with different techniques such as stamping and screen printing enhanced its attractiveness on the gondola and generated a positive impact on the consumer.”