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Packaging Design Inspired by a Dark Bat’s House

Packaging Design Inspired by a Dark Bat’s House

YG –  La Mascota Dark Bat

La Mascota Dark Bat was released for Halloween. It had to be elegant, attractive and mysterious. The inspiration was taken from the bats that live in the vicinity of the winery
which the winemaker considers his “friends”.

An illustration of a bat that lives in a mausoleum was developed, surrounded by borders and details that added value and a halo of darkness. Applications with different techniques such as stamping and screen printing enhanced its attractiveness on the gondola and generated a positive impact on the consumer.”

CREDIT

  • Agency/Creative: YG
  • Article Title: Packaging Design Inspired by a Dark Bat’s House
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Argentina
  • Market Region: Multiple Regions
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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