Merril Cledera – Wallis Tequila
Consumers are increasingly wary of trite cliches regarding masculinity and femininity in the context of their beverage selections. The aim with designing the bottle for Wallis Tequila was to develop a look that reflects the flavor within: bold yet refined, strong yet delicate; it’s not ostentatious but it demands your attention.
CREDIT
- Agency/Creative: Merril Cledera
- Article Title: Packaging Design for Wallis Tequila
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: Global
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
