LINEA – The Spirit Valley Designers – RHUM CLEMENT – CANNE BLEUE 2018
This year, Rhum CLÉMENT has shown great imagination in the creation of the new vintage CANNE BLEUE… LINEA Agency delivers a brand-new experience for this fifth consecutive edition! The most innovative brand of Martinique is transgressive and underground and raises tattooing to the rank of works of art. For the first time, the bottle is entirely covered with a white sleeve with Old School blue ink tattoos. The patterns reveal the universe of Rhum CLÉMENT and show a seamless tattoo combining the local flora to mixology or iconic elements of the distillery. The bottle cap has been customized and offers 5 different patterns. For the launching of this 2018 edition, the bottle is presented in a cotton bag depicting the same pattern… And to go further, temporary tattooing boards have been created in the same style.
CREDIT
- Agency/Creative: LINEA - The Spirit Valley Designers
- Article Title: Packaging Design for Vintage Collection ,Rhum Clement – Canne Bleue 2018
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Global
- Format: Bottle
- Substrate: Glass
