For this profect, we have created the global pacakging (box and bittle label) for a 20 year old white wine vinegar. This product is exceptional, it is an exclusivity of the Martin Pouret house (master vinegar maker since 1797 in Orleans).
We have developed the packaging and created all the illustrations that highlight the history of this vinegar and that enhance the city of Orleans. We have chose paper quality, thickness paper, size and form for the pack. The illustration is totally peronnalised. IT stages the Loire and the whole history of Orleans vinegar. We decided to choose only french manufacturing partner to promote French know-how and also facilitate exchange during production.
This product is sold in stores, on the Internet and also in a large Parisian grocery store.
We have studied every detail to make this packaging a superb box that everyone would like to keep at home.
The bottle label is a continuation of the pack illustration. We have made sure that the bottle fits into the decor as if it were placed on the drawing table.
We hope to showcase this innovative product through our work. and we want it to highlight the know-how of this vinegar house.
The product is intended both for individuals who like exceptional flavors (ideal to taste with oysters) and also for great chefs who want to add subtle notes to their cuisine.
To conclude, we wanted an impactful and entertaining packaging that would match the product sold. Could it be as desirable as what we wanted to express.
We are also proud of the photos taken by the talented photographer Ludovic Letot. He was able to give off a special atmosphere during the shoots. we immerse ourselves in a world of cellars, both mysterious and chrahee of history.
- Agency/Creative: Oeil pour Oeil
- Article Title: Packaging Design for Vinaigre V.E. – Martin Pouret by Oeil pour Oeil
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: ORLEANS
- Market Region: Europe
- Project Deliverables: Creative Direction, Illustration, Label Design, Product Design
- Format: Box, Tag
- Substrate: Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: Packaging, vinaigre, gastronomie
Client: Martin Pouret
Photographe: Ludovic Letot
Fabricant Pack: P for Pack