Inside every woman exists an entire world–a realm of her dreams and fantasies where she is free of conventions and can be her true self. However, women are often caught up in their daily routines and have to keep that world carefully tucked away until an opportunity arrives where they can finally embrace their nature.

Vilimilis is a premium sweets brand that helps a woman escape her mundane realities and serves as a window that teleports her to her own little world where she’s able to open up and be who she really is.

Building on the idea of escapism, we used ‘window’ as the foundation for the brand’s packaging design. The illustrations on each product represent the inner world of a woman; to reveal it in its full glory, one would have to open the box.

Since every woman is unique, we created multiple characters with their own set of traits and features for each product, so that every woman can find herself through Vilimilis’s window. At this point, there are four different characters.

Jam
She is calm and tender. As a little girl at heart, she often daydreams of her childhood where she lived her most carefree days.

Chocolate bars
She is assertive and purposeful like a queen. In her dreams, she travels to her own kingdom to sit upon the mighty throne and be admired by her people.

Chocolate sticks
She is mysterious, elegant, and uncharted like the universe. In her fantasies, she sails through the infinite nothingness of outer space and creates whimsical new galaxies to explore and admire.

Chocolate almond
She is playful, animated, and forever curious. Her imagination calls her to the realm of the extraordinary where she encounters something new every step of the way–something to surprise and rejuvenate her over and over again.

As the lineup expands, new characters with unique personalities will be introduced.