The Viharsarok Lemon Meringue Pie is a limited edition craft beer produced by our client, Viharsarok Brewery. It’s a Lemon Pastry Ale, with the taste of soft and tart lemon cream and all-butter, flaky pie crust. Fresh and sweet, sour and salty – all flavors of the classic dessert rolled into one creamy Milkshake Pale Ale made with real lemon zest and vanilla extract.
Inspired by the product’s taste and some insights from Master Brewer, we created a bright, fresh, and summery design that combines all the colors of this classic dessert. The golden yellows of a sunny day, the bright azures of an afternoon at the lakeside, and the electric crimson from the buttons of a summer dress revoke the feeling of a perfect summer day.
The printing technique accents the design as the dots are raised from the smooth and matte surface of the label and have a nice feel to the touch.
What’s unique? We pride ourselves in the functional beauty of our designs, so we chose a sturdy, heat, and water-resistant base for the printing so the labels wouldn’t get damaged during transportation or refrigeration. We printed a matt layer, then used 3D varnish foil on top to make the colors pop. This technique gave the products a nice feeling to touch and a unique look that stands out from the competition and got praise from craft beer professionals and beer-related media programs.
Our clients reached out to us for rebranding and packaging to support their brewery break into the bold and trendy craft beer business. According to our client, local sales are developing dynamically, yet their nationwide presence lagged because they began operating without a marketing concept, conscious branding, and packaging design. We aimed to create an ambitious marketing and branding concept, transforming it into a worthy competitor to other artisanal craft beer brands in the already saturated market.
The rebranding and the special edition packaging got excellent reviews from consumers and the industry too. The success of the project inspired our client to introduce 12 limited-edition beers to the market in 2021 – launching a new flavor every month.
- Agency/Creative: Studio Nabi
- Article Title: Packaging Design for Viharsarok Lemon Meringue Pie Limited Edition Craft Beer by Studio Nabi
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Hungary
- Agency/Creative City: Budapest
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Redesign, Branding, Copywriting, Design, Graphic Design, Illustration, Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: craft beer , limited edition, easter, special edition, beer, lemon, packaging, can, label, label design,
Creative: Natalia Farsang-Bajczi
Designer: Bianka Kun