Packaging Design for ULTRA Dietary Supplements for Men’s Health Support
ULTRA is the dietary supplements for support man’s health by the Denker+Pharma. The goal was to develop a male, ascetic, serious package design and with minimal resources form professional image of the product in the premium segment. Product is designed for adult audience. The task also includes naming, logo design, package design and label design. Printing is made using two pantone colors, bronze, foil stamping.
For ULTRA dietary supplements was developed special package construction where an internal pocket for additional communication is provided. Opening his own ULTRA box the man firstly sees the phrase “Men’s health starts here”. It supports confidence in the right choice.
- Design Agency: ODB
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Packaging Design for ULTRA Dietary Supplements for Men’s Health Support
- Brand / Project Name: ULTRA packaging design
- External Design Credits: Art Director - Andy Martin, marketer - Elena Shvarova
- Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Branding, Graphic Design
- Location: Russia
- Market Country: Russia
- Market Region: Europe
- Product Category: Health & Beauty
- Consumer Packaging Format: Box, Jar
- Consumer Substrate / Material: Plastic, Pulp Paper