Straight from the heart!
There is an emotional story behind every love brand. This is one that the Hajok Design team found particularly inspiring: The idea for the Tom & Krissi’s family business all started with Kristoffer Schmidt’s fructose intolerance. His mother Vera developed recipes in her own kitchen that Krissi was able to enjoy despite his intolerance. Her cakes sweetened with dextrose were so delicious that even Krissi’s best friend Tom loved them. The Tom & Krissi’s brand name was born and with it many more fructose-free and low-fructose delicacies. The portfolio of the family manufactory contains not products like cakes, chocolates and cookies but also jams and ketch-up and other sauces.
Hajok Design was commissioned to reposition the Tom & Krissi’s brand, develop the packaging design and also revise the logo. The branding experts were also asked to design the look and feel of the website and Instagram channel as well as a sales folder. Furthermore a claim had to be created: “Enjoy your fructose-free freedom!”
With the new packaging design, Hajok wanted to show how delicious Tom & Krissi’s products are, while conveying that they are handmade with a lot of passion. The design team created a look that inspires trust thanks to the emotional colour world and friendly illustrations. The overall clarity of the designs plus the likeable, eye-catching typography clearly communicate what is inside the products and presents a visually striking, unified design concept that is full of character.
CREDIT
- Agency/Creative: Hajok Design
- Article Title: Packaging Design for Tom & Krissi’s Low-Frucose Products by Hajok
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Hamburg
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Branding, Illustration, Label Design, Logo Design, Packaging Design
- Format: Jar
- Substrate: Glass Jar, Pulp Paper
- Industry: Food/Beverage
- Keywords: packaging design, logo design, Verpackungsdesign, illustration, HAJOK Design, low-fructose products, Tom & Krissi's
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Credits:
Design agency: Hajok Design
