A store specialized in selling some types of luxury dates in the Kingdom of Saudi Arabia – Jeddah.
It is owned and operated by a group of partners.
Selling and packaging high quality and international date products is the main objective of the store, in addition to selling and packaging Arabic coffee and some other products such as tahini and others.
It was agreed with them to design and produce an integrated visual identity for the brand, in addition to developing a strategy for it, and designing a packaging that reflects that strategy, its messages and directions.
Vision: I was assigned by the project partners to design packaging that reflects the brand’s vision and message, with a packaging design that suggests luxury, high quality and specialized for the product.
The design: The trend towards allocating only two colors, with a syllabic that suggests luxury, quality and aesthetic pleasure, in addition to the prominent logo at the top consisting of a circle with the intersection of palms and the head of the heart expressing intimacy, the meanings of the visit, the nature of the product and the place.
Output: In the printing process, we made sure that the paper quality was high, and the printing method was prominent and clear for the logo and its typography, to convey the philosophy of the brand Fun interactive visuals.
In working on the design, we were in agreement on the trend towards expressive simplicity, without overwhelming visual elements, and the trend towards abstraction in reflecting the ideas and philosophies of the brand, whether in terms of colors, final composition of the cover or office prints.
The strategy and design of the brand was fun and satisfying for both parties, and so was the result.
- Agency/Creative: Mohammed Dorgam
- Article Title: Packaging Design for Tazawr Dates
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Turkey-Istanbul
- Market Region: Asia
- Project Deliverables: Brand Design
- Format: Box, Cup, Sachet
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Food, dates, Saudi Arabia, packaging, gift ,brand identity Logo Design, visual identity
Design & Direction: mohammed dorgam