The Kids monsters’ family came to inspire children and their parents, in a playful way, for the role of a healthier breakfast. By giving room to imagination and creativity, the concept was based in the wonders of the wonderland. The characters – Kaki, Ika, Dot and Spot – are known as cute hungry monsters that crave for fruits and healthy cereals. Through a visually appealing and fun packaging, Origens Bio reflects the brand’s values – make available healthy, nutritious and tasty foods for all groups of consumers – while appeal to a more emotional dimension of its’ consumers.
Origens Bio – The flavour of a healthier life!
Equanto is a 25-year-old family owned company, a pioneer in the distribution and production of organic and vegetarian food in the Portuguese market.
Innovation has been a constant in the portfolio, each time with a greater diversity in the solutions, responding to a greater sophistication of the needs and demands of the customers, ensuring solutions for all moments of the day and for all age groups.
Equanto’s permanent aim is to create, innovate, develop and produce high quality, natural, vegetarian, organic and healthy food with an original flavour.
We look for excellence in quality, food safety and client satisfaction, both in what concerns the product and the service we provide.
Equanto is the owner of the trademark Origens Bio, a brand created in 2007, offering a wide range of Organic products, whose mission is to democratise healthy eating.
Being one of the most well-known organic food brands in the Portuguese market, Origens Bio is synonym for tasty, nutrient rich and gluten free foods for every moment of your day. At Origins Bio we help you to achieve the best version of yourself, no matter what your lifestyle, options or food restrictions are.
- Agency/Creative: Equanto
- Article Title: Packaging Design for Super Pequeno-Almoço Origens Bio Kids
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisboa, Arruda dos Vinhos
- Market Region: Global
- Project Deliverables: Advertising, Art Direction, Brand Creation, Brand Identity, Creative Direction, Graphic Design, Packaging Design
- Format: Pouch
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Super pequenos-almoços kids Origens Bio, Super breakfast kids, Packaging design, Packaging design inspiration, Packaging
Diretor Criativo & Designer: Tiago Ângelo
Designer: Susana Vale
Nutricionista e Departamento de I&D (validau00e7u00e3o legal): Ana Margarida Esteves e Ana Maria Silva
Departamento de Qualidade (validação legal): Sónia Costa, Cláudia Henriques e Alexandra Ferreira