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Packaging Design for Soupologie 5 a Day Soups

Packaging Design for Soupologie 5 a Day Soups

Q+H London – 5 a day.

Soupologie, the UK’s favourite superfood, vegan and free-from soup brand, have cooked up a new collection of 3 tasty soups. Unique in the category, each soup gives you all of your 5-a-Day in one pot! We were asked to create new packaging for the range. We wanted to create a uniqueness and maximise the point of difference that no other soup on the market can currently proclaim, ie one pot contains all 5 of your 5-a-Day. To achieve this, we created a combination of strong typography and illustration, which shouts ‘flavour’ and ‘healthy ingredients’. We have achieved differentiation from the competition and great standout on-shelf with vibrant designs that have a simplicity of message.

CREDIT

  • Design Agency: Q+H London
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Packaging Design for Soupologie 5 a Day Soups
  • Brand / Project Name: 5 a day.
  • External Design Credits: Q+H London.
  • Production Credits: Q+H London.
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Product Naming
  • Design Deliverables: Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Retail Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Pot
  • Consumer Substrate / Material: Plastic

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