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Packaging Design for Softlove Superthin Diaper and Wipes Brand

Packaging Design for Softlove Superthin Diaper and Wipes Brand

Softlove is a diaper and wipes brand focus on baby care, aiming to target new generation of young mother, the product image has been upgraded and to be more attractive. Box applied vary lovely animals to the new packaging of diapers and smart pants, and it feels softer and more comfortable by using crayon brush strokes. The whole packaging looks like a plush toy, which accompanies babies as a friend during their growth.

CREDIT

  • Design Agency: Box Brand Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design for Softlove Superthin Diaper and Wipes Brand
  • Brand / Project Name: Softlove - Superthin Diaper Packaging Design
  • Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation
  • Location: Hong Kong
  • Market Country: China
  • Market Region: Asia
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Plastic

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