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Packaging Design for Organica Foods Designed by GCD Studio

Packaging Design for Organica Foods Designed by GCD Studio

Organica is a brand started up to market high quality organic foods through select outlets. The range was extensive and needed a unifying theme and concept to hold the broad range together. We created the brand identity and visual language to synergise the look of the range and allow extension of the range into other products in future. Our design is inspired from the premise that every product has a story of it’s origin and authenticity and we are putting ours up front for the consumer to read. The idea was to be honest and believable. The organic quality comes through the use of kraft board, tin, and other recycled paper. The presentation is credible and the pedantic quality is offset by jewel like story-book illustrations.The design was kept simple, relatable and relevant to the product. For example, the cereal had graphics that depicted morning, the tea illustrations were done with the flavour in mind, pulses had Indian motifs on them. Illustrations in different styles were created for each category from crayon, watercolours, pencil drawings. Some were given the handmade look some digital, but the binding factor was the story and simplicity of style.

CREDIT

  • Design Agency: GCD Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design for Organica Foods Designed by GCD Studio
  • Brand / Project Name: ORGANICA FOODS PACKAGING
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Brand Refinement, Brand Creation, Graphic Design, Brand Experience
  • Location: India
  • Market Country: India
  • Market Region: Asia
  • Product Category: Snack Food
  • Consumer Packaging Format: Bottle, Box, Pouch, Tin
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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