Packaging Design for Organic Frozen Food Brand from Thailand

Packaging Design for Organic Frozen Food Brand from Thailand

Dusadee & Chanwut – S&P Quickmeal Organic Rice Berry

S&P is a brand of restaurant and bakery which want to deliver the best healthy food for our consumer.So, we had chosen Organic Riceberry as a main ingredient because it is a most popular brown rice due to its health promoting properties. Our Organic Riceberry had been picked up from Thai’s farmer to enhanced sustainable agriculture in Thailand. For the Thai’s farmer to have the better livelihoods and to improve an environmental condition.The package design had been used the white background to represent the health conscious design graphic headline fill in rice shape and overlay with an illustration of the Happiness Thai’s farmer. The hand paint illustration style on the white paper are depict the relaxation mood our Thai’s farm on their naturally field.  JUST SEEING PACKAGING, YOU WILL FEEL GOOD FOOD, GOOD MOOD.This is our packaging design concept that can elevate S&P brand and will deliver the new product line above the competition. Moreover, help expand its market potential into new outlets or new demographics.”

CREDIT

  • Agency/Creative: Dusadee & Chanwut
  • Article Title: Packaging Design for Organic Frozen Food Brand from Thailand
  • Organisation/Entity: Freelance Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Thailand
  • Market Region: Asia
  • Format: Bag
  • Substrate: Plastic
  • Industry: Food/Beverage

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