Wellhead branding agency – Nutrilon Nonmilk Baby Cereal
We created a new packaging design and brand character for Nutrilon nonmilk cereal. It was very important to avoid difficulties of identification of porridges and nutrition mixes. It was necessary to add emotionality and taste to a strict medical image of Nutrilon also. Therefore we “grew” the bear on porridges, it is not similar to a bear from the main line of mixes at all. It looks older and happier. His mom will be pleased.
CREDIT
- Agency/Creative: Wellhead branding agency
- Article Title: Packaging Design For NUTRICIA Infant Cereal Nutrilon
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Flow-Pack
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
