This packaging design concept for Maison Amarella, a premium confectionery brand, is minimalist, delicate and elegant – just like the macarons inside. Minimalist lines, delicate gradients and elegant copper foil finish paired with simple little illustrations on the sides and inside the box bring a refined, stylish, high-quality touch. Such small details, if used well, can add something really special to the look and feel of the design, and that’s exactly what this project was all about.
![](https://worldbranddesign.com/wp-content/uploads/2020/03/2-karolinakrolstudio-maison-amarella.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/3-karolinakrolstudio-maison-amarella.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/4-karolinakrolstudio-maison-amarella.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/5-karolinakrolstudio-maison-amarella.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/03/6-karolinakrolstudio-maison-amarella.jpg)
CREDIT
- Agency/Creative: Karolina Król Studio
- Article Title: Packaging Design for Maison Amarella a Premium Confectionery Brand
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Middle East
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation