La petite patrise is a new brand of feminine hygiene products. La petite patrise daily are panty liners. So far, the brand line is represented by five positions: La petite patrise Panty Normal, La petite patrise Panty Multiform, La petite patrise Shape Deo, La petite patrise Body Shape Deo and La petite patrise Panty Super
All products have different absorbency and shape. The products consist of cotton and are designed specifically for maximum customer comfort. In the future, it is planned to expand the market and add a line of gaskets for critical days.
The packaging is a simple cardboard box with a bright design. The basis was a bright pattern consisting of forms of feminine hygiene products. The pattern fills the entire surface of the package, turning into a colorful floral surface. The topic of feminine hygiene is still uncomfortable and not discussed in society. After studying the market and competitors, the client came to the conclusion that many products position themselves as a delicate and inconspicuous product, as an essential item that everyone knows about, but no one talks about. We wanted to create a brand for a confident and courageous woman who is not shy about her body, feminine nature and is not afraid to show the trappings of daily personal care.
In this case, we share one of the proposed concepts for a new product, the design was developed for Chichiy Dom. We hope that the audience will appreciate the bright new product on the market.
- Agency/Creative: Ekaterina Torokhova
- Article Title: Packaging Design for La Petite Patrise Pads
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Ekaterina Torokhova
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Beauty/Cosmetics
- Keywords: pads, woman pads, cosmetics, feminine hygiene
Art director, designer: Ekaterina Torokhova