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Packaging Design for Konscious Keto Desserts

Packaging Design for Konscious Keto Desserts

Konscious makes products for the keto diet, a popular low-carb diet that celebs like Katie Couric have tried. Its products include a strawberry cheesecake shake, a chocolate shake, and tablets that help fortify the hair and nails. In creating Konscious’s beautiful, sleek, and colorful packaging, Squat New York conceived of basic shapes and a geometric pattern that represent both the transformation a consumer going on the keto diet goes through and the flavors of Konscious’s products. Itamar Kornowski—creative director of Squat New York—conceived of the idea to create a brand that was clear and simple, giving consumers a sense of the health, goodness, and nutrition they’d receive when buying these products.

CREDIT

  • Design Agency: Squat New York
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design for Konscious Keto Desserts
  • Brand / Project Name: Konscious
  • Creative Director: Itamar Kornowski
  • Designer: Cheungyoon Kim
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Refinement, Brand Creation, Graphic Design, Retail Brand Design
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Jar
  • Consumer Substrate / Material: Plastic

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