Konscious makes products for the keto diet, a popular low-carb diet that celebs like Katie Couric have tried. Its products include a strawberry cheesecake shake, a chocolate shake, and tablets that help fortify the hair and nails. In creating Konscious’s beautiful, sleek, and colorful packaging, Squat New York conceived of basic shapes and a geometric pattern that represent both the transformation a consumer going on the keto diet goes through and the flavors of Konscious’s products. Itamar Kornowski—creative director of Squat New York—conceived of the idea to create a brand that was clear and simple, giving consumers a sense of the health, goodness, and nutrition they’d receive when buying these products.
CREDIT
- Agency/Creative: Squat New York
- Article Title: Packaging Design for Konscious Keto Desserts
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Refinement, Brand Strategy, Branding, Graphic Design, Packaging Design, Research, Retail Brand Design
- Format: Jar
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
