Kiki Ventures, hailing from the heart of Tamil Nadu, is making waves in the fast-moving consumer goods (FMCG) industry. With an unwavering commitment to health-conscious consumers, Kiki Ventures proudly offers a diverse range of nourishing and entirely vegan products, including beverages, tofu, and an array of delectable snacks.
The project involved crafting an exceptional packaging design for Kiki’s plant-based tofu. The focus was to capture the essence of Kiki’s unwavering commitment to deliver tofu that is “Always fresh and healthy to eat!”.
The challenge at hand was not only to maintain this high standard but to translate it into an exceptional packaging design that would resonate with their target audience.
The choice of green color palette in their packaging design is more than just an aesthetic decision; it’s a strategic move. Green not only imparts a refreshing sensation but also forges a psychological connection with consumers, signifying that the product is indeed “100% Plant-Based.” It’s a visual cue that reinforces their commitment to delivering a wholesome, nature-inspired product.
Drawing inspiration from the culinary world, the packaging design incorporates a visually captivating presentation. The focal point of this design is a half-cut, cooked tofu, strategically placed to seize the attention of onlookers. This design choice not only stimulates curiosity but also conveys the powerful message that “anyone can effortlessly prepare and savor the delectable and nourishing experience that Kiki’s tofu provides.” It bridges the gap between the product and the consumer, making it relatable and approachable.
Get ready to experience the perfect blend of taste, nutrition, and convenience with Kiki’s tofu, all wrapped in a packaging that not only entices but also delights the senses. It’s not just tofu; it’s a testament to Kiki Ventures’ dedication to redefining the way we perceive and enjoy plant-based products in the FMCG industry.
- Agency/Creative: Shreya Surana
- Article Title: Packaging Design for Kiki’s Tofu
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Jaipur
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Sachet
- Industry: Food/Beverage
- Keywords: Packaging, Vegan, Healthy, Tofu, So Food, Brand, Design, Graphic
Client: Harish Karthikeyan Ravi