Packaging Design for Inacio Coffee

Packaging Design for Inacio Coffee

yiaki design – Inacio Coffee

One of our latest projects, Inacio, is a coffee brand. The idea was born by young people and our approach was to make something really fresh. Although the birthplace is in Chania, Crete, Greece the whole process starts in countries from central-south America while the roasting and packaging takes place in Greece. Inspired from the ancient tribes of Aztecs and Incas, we used their masks to show where the journey begins.Vivid colours, geometric shapes are used as an allusion to modern art, despite the origin use, we wanted to make an approachable and funny version of them. Drawing in hand at first, digitalise after, the experience was great and the goal was succeeded when we managed to make the first almost scary masks look friendly and awake

CREDIT

  • Design Agency: yiaki design
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Packaging Design for Inacio Coffee
  • Brand / Project Name: Inacio Coffee
  • External Design Credits: backlight photography 
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Pulp Paper

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