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Packaging Design for Hola Espirito Ready to Drink Cocktail Series

Packaging Design for Hola Espirito Ready to Drink Cocktail Series

The challenge was the creation of a new series that would reintroduce signature cocktails to young people, in the form of ready to drink products. We decided to create a new brand that would encompass this by using a greeting word like «Holla» and designing each bottle as a visual preview of what’s inside them. This way consumers could easily link their experience with each package. We chose the ferocious freedom and natural exoticness of a tiger to express the refreshing metamorphosis of one’s spirit the Hola! Espirito RTD cocktail series can offer.

Searching the depiction of wild excitement and the freedom it ensues led us deep into the jungle, where symbolisms have a simple yet powerful presence. Soon enough our design started following the colorful wisdom of nature, where the exotic ferociousness of an animal is beamed across other species with a specific set of color tones to signal its preset characteristics.

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