Backcountry Branding – Spearhead Brewing Co.
Spearhead’s Hawaiian Style Pale Ale is bold and hoppy, brewed with pineapple for a crisp and citrusy character. It is for those who see themselves as equally experienced and adventurous drinkers—folks that are proud to support the innovators of craft beer who call Ontario home.Historically, tikis were carved with a face that represented a specific character trait. This tiki was designed to represent the traits of the beer: strong, bold, imbalanced and tropical. We also used an illustration style that would give a nod to the hand-crafted style of wood carving with many tasteful imperfections that add character.
CREDIT
- Agency/Creative: Backcountry Branding
- Article Title: Packaging Design for Hawaiian Style Pale Ale by Spearhead Brewing Co.
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Format: Can
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
