newsletter

Packaging Design for Hans & Gretel from Greece

Packaging Design for Hans & Gretel from Greece

A.S. Antonia Skaraki – Hans & Gretel

The challengeWhen you want to taste the flavor of magic, you need exceptional packaging… That’s what we had to create for the Hans & Gretel brand (candy stores), through a creative concept that could merge the magic of tastiness with the magic of design.Our workInfluenced by fairy tales, stories and myths, we used dreamy patterns, bold colors and maximal design elements to create eye-catching visuals, trigger indulgence and turn consumers into adventurous travelers in a land of sweetness. There is no magic formula for the creation of a powerful packaging design… but with some harmonious and positive vibes, we managed to promote the uniqueness of the brand and travel everyone to a fairy-tale world. Because we all want to hold a tempting cup and an enchanting bag; we all want to carry a piece of magic with us!

CREDIT

  • Design Agency: A.S. Antonia Skaraki
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design for Hans & Gretel from Greece
  • Brand / Project Name: Hans & Gretel
  • Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Industrial Brand Design, Consumer Retail Brand Design, Consumer Brand Advertising
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Entertainment, Frozen Food
  • Consumer Packaging Format: Bag, Bowl, Box, Cup, Sleeve, Wrap
  • Consumer Substrate / Material: Plastic, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0