Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Packaging design for Hai Chau’s Mid-autumn Mooncake 2019

Packaging design for Hai Chau’s Mid-autumn Mooncake 2019

TREE Studios x Not Yet Famous – Hai Chau

 Every year, the Mid-autumn Festival is the time that confectionary brands and bakeries are very aggressive in bringing their mooncakes to market. Traditional Mid-autumn mooncake has turned into a major category that contribute big revenue for brands. Through years, the mooncake are getting better and better, in term of quality, creativity and packaging.Hai Chau is a long established confectionary business in northern Vietnam with a rich heritage and experience of making traditional mooncakes. This year, they want to bring a fresh wind to the mooncake market, not just only the cakes but also the outlook of the packages.The packages are the result of collaboration between Tree Studios and Not Yet Famous. We are trying to stay away from regular approaches or the old stories that has been told so many times, but still, to implement the timeless values through fresh artist’s illustrations: togetherness, appreciation and respect.

CREDIT

  • Design Agency: TREE Studios x Not Yet Famous
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging design for Hai Chau’s Mid-autumn Mooncake 2019
  • Brand / Project Name: Hai Chau
  • External Design Credits: Client: Hai Chau confectionary Design Studio: TREE Studios x NYF Creative Direction: Vuong Nguyen, Kei Nguyen Art Director: Vuong Nguyen, Pulu Copywriter: Vy Nguyen Designer: Pulu, Du Yen Illustrator: Pulu, Du Yen 3D artist: Nhat Nghe Project Manager: Kei Nguyen Assistant: Minh Hoang Foodstylist: Boki Tran Photographer: Kitsu Retouch artist: Kitsu Gaffer: Tin Lee
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
  • Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design
  • Location: Vietnam
  • Market Country: Vietnam
  • Market Region: Asia
  • Product Category: Bakery
  • Consumer Packaging Format: Case, Tin, Tray
  • Consumer Substrate / Material: Metal, Pulp Carton, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0