Packaging Design for “Grill & BBQ” Spice Series

Packaging Design for “Grill & BBQ” Spice Series

Vataga Agency – “Grill & BBQ” Spice Series

Pripravka™ proudly presents the new ”Grill & BBQ” natural spices series, perfect for cooking all of your favourite dishes. You decide whether you use a frying pan or an open fire, a microwave or an oven — these will work great regardless! Most competitor packaging is dull and not descriptive enough. Therefore, we decided to create a design that’s both informative and characteristically recognizable. For the entire series, we developed a flaming logo, which tells us that each of the mixes was created with special attention to the customer’s needs. The packaging design harmoniously combines appetizing food photography with barbecue tools and info icons. The contrast of unique ingredients against a black background clearly highlights the specific features and flavor profiles of each mix. This approach encourages to cook, to experiment and to be bold!