A refined collection of home fragrances where the historic coat of arms of the Medici family becomes its inspiring, modern and elegant symbol. The LCDC home fragrances collection is paying tribute to the life of Caterina de’ Medici with a collection dedicated to her entourage: the amazon, the lover, the scholar, the companion, the favourite, the friar, the lady, the fire-master.
Client: For nearly three centuries, Ginori 1735 has represented one of the world leading brands in the luxury and lifestyle sector, expression of Italian excellence in pure porcelain and high quality design.
It has always been associated with grand figures of fashion, art, design, architecture, cinema and decor. The product line of the Manufactory comprises a perfect meeting point between tradition and innovation, and includes collections for the table, art and lifestyle objects, gifts, flatware, crystals and fabric items, the expression of a passion for typically Italian culture, colors, art and hospitality.
Assignment: Known for a unique sensibility manifest in a love of Italian culture, color, art and hospitality, the new Ginori forwards a Modern Renaissance — a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. The LCDC Home fragrance collection embraces this new vision with a celebration of the characters that in a creative imagination created the community around Queen Caterina de’ Medici. A model of visionary femininity capable of embody a modern elegance. We were asked to create a package for the different characters designed by Luca Nichetto.
Solution: We had to design a set of boxes for 8 different objects/characters, that’s the number of members of Caterina de’ Medici community – each with its own meaning and features. Besides, each character is available in three different fragrances in form of candles or incense also inserted in specific packs and sold both with the characters and separately. Considering all the different objects our goal was to gather everything in a unique symbol and belief, therefore the Medici coat of arms became our key visual representing the modern renaissance and the collection itself with a spark. Colors and finishing on the primary packs refer to a royal palette whereas the secondary packs (candles and incense) colors refer to the different fragrances with a pastel tones.
Process: We designed 5 different formats in order to optimize the different objects sizes. To enhance the elegance of the collection, the coat of arms is printed with a rusty gold foil.
A band white and lucid as porcelain wraps each box carrying info of its content.
- Agency/Creative: Auge Design
- Article Title: Packaging Design for Ginori LCDC Capsule Collection by Auge Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: italy
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Retail
- Keywords: WBDS Awards, Agency
Executive Creative Director: Davide Mosconi
Design Director: Miriam Frescura
Designer: Anna Rodighiero