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Packaging Design for Geisha Coffee Collection by Lung-Hao Chiang

Packaging Design for Geisha Coffee Collection by Lung-Hao Chiang

Collected four geisha coffees to present the image of geisha in the packaging more closely.

Geisha coffee in Taiwan is usually associated with a geisha in Japanese culture because of its name, so the image of a geisha is chosen as the main visual to strengthen the memory point of the packaging design.

The combination of packaging methods is considered in a flexible and simple way of assembly, which reduces the difficulty of the coffee shop staff in packaging and combination, and also increases the innovation of limited products with different themes, and can flexibly and quickly launch new products with different themes, increasing consumers Expectation and freshness of the brand.

In the design, I hope to transform the culture with fresher and modern graphic design. It is not limited to the stereotypes of traditional culture. I hope to present a new image with a more design sense, tell a visual story different from other products, and integrate culture from a different perspective , The story is combined with coffee.

I hope to minimize the explanatory text in the packaging design, and I hope to attract consumers’ attention in a more eye-catching way.The packaging design combines the exquisite and elegant image of the geisha, and uses the unique walking style of the geisha as the coffee bean label. The coffee bean box design is also inspired by the kimono.

The process of assembling and combining the packaging is like dressing up and putting on the geisha. Elegant kimono.

The elegant and exquisite image of geisha in Japanese culture is combined with the flavor of specialty coffee, and the combination of the two is presented in the packaging design through the visual language of story. When the packaging is placed in a coffee shop, it is like a Japanese geisha. Standing quietly but gracefully in the shop.

In the design, I hope to transform the culture with fresher and modern graphic design. It is not limited to the stereotypes of traditional culture. I hope to present a new image with a more design sense, tell a visual story different from other products, and integrate culture from a different perspective , The story is combined with coffee.

CREDIT

  • Agency/Creative: Lung-Hao Chiang
  • Article Title: Packaging Design for Geisha Coffee Collection by Lung-Hao Chiang
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Taiwan
  • Agency/Creative City: Taipei
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Graphic Design, Packaging Design, Poster Design, Product Naming
  • Format: Bag, Box, Flow-Pack
  • Substrate: Plastic, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: BEVERAGE, BRAND, BRANDING, COFFEE, IDENTITY, ILLUSTRATION, PACKAGING, TEA,, LOGO,

  • Credits:
    Art Director / Graphic Designer: Lung-Hao Chiang

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