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Packaging Design for Galvanina Drink

Packaging Design for Galvanina Drink

Client:
Galvanina is steeped in a history as ancient and intriguing as the Roman baths that once graced the slopes of Colle Paradiso, where the brand’s journey began. Its very name, Galvanina, is an ode to the mineral water spring that has been an integral part of the Rimini landscape for generations. This Italian brand’s story is one that weaves through centuries and civilizations, showcasing an enduring connection to its roots.

Assignment:
Our task was to create a packaging concept for Galvanina GDO, a soft drinks line featuring a delightful array of five flavors: Chinotto, Bergamot, Lemonade, Pomegranate, Pink Grapefruit, and Cedrata. The challenge was crystal clear: to design packaging that not only distinguishes these beverages in a crowded market but also pays a fitting tribute to the storied history of the Galvanina brand.

Solution & Process:
At the heart of our design, we’ve harnessed the essence of Galvanina’s ancient heritage. The prominent centerpiece is a vibrant Roman plaque, meticulously incorporated into both the cluster and the label. For each unique flavor, we’ve painstakingly crafted distinct frames and used the mosaic technique to create an artful depiction of the corresponding fruit, a visual symphony that adorns the neck of the bottle. The outcome is a packaging solution that not only gracefully carries the brand’s rich history but also exudes an air of sophistication and a refreshing vibrancy that perfectly complements the natural goodness of Galvanina’s beverages.

This design is not just about setting Galvanina GDO products apart on the shelf; it’s an invitation to embark on a sensory journey that connects consumers with the deep-rooted history and unwavering commitment to excellence that defines the Galvanina brand. With every sip, customers are reminded that they are not just enjoying a drink; they are immersing themselves in a story centuries in the making.

CREDIT

  • Agency/Creative: Auge Design
  • Article Title: Packaging Design for Galvanina Drink
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Firenze
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Executive Creative Director: Davide Mosconi
    Designer: Nadia Parentini
    Illustrator: Carmi Grau

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