Salvartes Design – Felipas
Franjuba, a company specialized in breadsticks and other snacks, wanted to create a set of new products that could break with the traditional breadstick. To develop the identity, we relied on the general symbol of conquests: the flag (an example of this is the arrival of the man to the moon and the mythical American flag that was placed there), took the F from the brand’s name to simulate a mast with a flag fluttering in the wind. The image of the product is based on the main ingredients (for example, cheese-flavored breadsticks, ham with tomato, etc.) and characterized by overlapped illustrations, which make the ingredients become pirates, ships or sailors.
CREDIT
- Agency/Creative: Salvartes Design
- Article Title: Packaging Design for Felipas Fries
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
