Packaging Design for Exotic Craft Baked Goods
Design Womb – Sweet Dragon Baking Co. Candy Brittle
“ Sweet Dragon Baking Co. started in the San Francisco Bay area, crafting more than candy. The brand is known for its delicious and exotic baked goods and their unique spin on a boldly flavored retail line of addictive candy brittle.
Design Womb delivered a bold and powerful brand identity that celebrates that this is not only a fantasy-inspired candy brand that is made with amazing ingredients, but that the brand also prides itself on adventurous flavor explorations. This visual bold personality is infused with strong color, refined typography, and a whimsical brand voice in its copywriting, brand identity, and packaging design.
Our art direction and execution of this food and product photography celebrates this treat’s vibrant design and the fun nature of discovering your new favorite candy.
The products are built to have a strong brand blocking effect on-shelf, so buyers can immediately identify the fun flavors available and know they are in for a bold bite.”
- Design Agency: Design Womb
- Organisation/Project Type: Agency Commercial / Published
- Article Title: Packaging Design for Exotic Craft Baked Goods
- Brand / Project Name: Sweet Dragon Baking Co. Candy Brittle Packaging Design
- External Design Credits: Photography Teri Lyn Fisher
Creative Direction and Design Nicole LaFave
- Project Type: Consumer Brand Redesign
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
- Location: United States America
- Market Country: United States America
- Market Region: North America
- Product Category: Bakery, Confectionery