A range of luxurious creams and lotions that contain natural extracts and a unique blend of skin natural nutrients and essential oil, to nourish skin. Whether you’re looking for ways to quench dry skin, leave skin delicately scented or deeply nourish your skin, èssential can help.
The brand is aimed at men and women 35-55 years old with an average income. They spend a lot of time to work, to keep up with sports and follow trends. At the same time, they profess contemporary values. They are literate people with critical thinking, so they are not inclined to believe in marketing and advertising promises, but rather entrust their health issues to official traditional medicine.
èssential means a brand specializing in skin-care products. It is a wellness brand based in Italy creating products made with natural ingredients of exceptional quality. èssential’s brand mission is energizing people to engage in their own wellness through skin health and sensory experience.
Entirely natural and vegan, the brand consists of an extensive range of products across different collections such as moisturizers, foam washes, cleanser, and oils, shampoos, etc.
When developing packaging for essential products, the team of the Veesion (branding agency) was faced with the task of creating a feeling of an expert brand that came from pharmacy chains.
The design reflects the brand with its artful combination of natural + high quality + a joyful and sensorial experience.
From the finest and elegant packaging, the attention to details to the modern product design, the project aimed to deliver a refined and contemporary èssential range vision that plays with the abundant nature and the scientific innovation of their products.
Pushing the sustainability brand commitment, we ensured that the packaging life cycle was as sustainable as possible, using recycled materials, unglued folded boxes, and aluminium bottles. Pushing further, we imagined -as a second step of production – a refill system using pouches to re-use the bottles and avoid unnecessary waste as part of the concept and brand proposition.
- Agency/Creative: Veesion
- Article Title: Packaging Design for Èssential, for your body by Veesion
- Organisation/Entity: Agency, Published Commercial Design
- Project Status: Published
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design