Made with love in sunny Uzbekistan. I am Javlonbek, designer from Uzbekistan, participating in World brand design awards with my own project. This project is packaging design that I had a chance to do. The is a concept packaging design in minimalism style that was prepared for energy drinks in Uzbekistan. The name of the project is “DUX” which also means energy. Firstly, I researched all energy drink designs in Uzbekistan and analyzed them. I maximum tried to minimize the number of elements in design. As you see, there are name of the product and its type, an illustration of battery charging of phone that illustrates what the product is and what is it for. Also there is a phrase “Now or never” which also in some cases can gives energy to the consumer. And finally, the quantity of the product without distractions. I observed consumers buying energy drinks in stores and I also bought energy drinks a few times for empathizing the situation. In many cases when we are buying drinks, we spend some time to look for the quantity of the product. Considering this situation, I only used the most necessary information in the design.

The colors used in the design also represent energy. A good combination of red, black and white, red for energy, black and white for luxury, premium quality.

The logo also is specially designed for the packaging design of the product. In the logo the name of the product is fully demonstrated, and the red circle in the corner of logo also means energy spreading point.