The designer has skilfully created a design that strikes a perfect balance between tradition, craftsmanship and modernity and defines the essence of the rum. The juxtaposition of colourful and modern illustrations on the labels expresses a contemporary, striking and eye-catching individuality with a strong recognition value. This not only appeals to die-hard rum lovers, but also to new discoverers. The design invites you to linger. Caribbean elements such as palm leaves, ocean waves, sun, wood and strong colours such as gold, sea blue, jungle green, blossom red and pink characterise the style. Specially developed icons to emphasise important information, such as ageing period and origin, round off the design.

But the unusual, individualised label shape is particularly striking and invites you to touch, read and discover. It resembles several labels stuck on top of each other like stickers. Rounded off with a zigzag stamp edge, it has a classy look. With premium character. A clear differentiation from competitors on the shelf – don‘t you think?

Coupled with a short story about the origin and production on the back, it invites the viewer to immerse themselves in the Caribbean world of Barbados. An unusual, perhaps almost revolutionary label design for a rum. Who can say no to that? Cheers to Don Pepe, the old sailor who travelled all the seas of the world accompanied by his own rum. A rum unlike any other. Colourful, with a gift character, it adorns bars in Germany and throughout Europe. Maybe soon your own at home? Cheerio and cheers to you!