DȎBA is a limited edition series of four different wines – Morava, Merlot, Chardonnay and Cabernet Franc, designed for the NELT company and their winery. Series is named after the place where the vineyard is located, in Dobanovci, Serbia. In the Serbian language word “Doba” also has a time connotation and it is used to describe a “time of the year” or a “specific time in history”, very important for winemaking. Visual identity and label design were inspired by four elements crucial for grape growth – water, earth, air and sun. Elements are illustrated with typographical characters from the company’s name, in a way that each letter is used to design a specific pattern that illustrates one single element. Together with four wine labels symbolically write the name of the company, NELT and tell a story of its creation. Logotype and sign are inspired by the company’s logo and the winning design for the winery main tasting room organised by the Nelt company and planned for construction in near future. ‘Regular’ glass wine bottles in a combination with large ‘front’ label and smaller ‘back’ labels that are made entirely from gold/silver foil embedded on black matte paper are emphasising the uniqueness of the edition and are making bottles look wrapped like a present as the first idea for the series was to be in small numbers and given to business partners and friends of the company and not for retail. In 2021 after a couple of years circulating in small and chosen circles it’s now available in retail…at last!
CREDIT
- Agency/Creative: Stefan Knezevic
- Article Title: Packaging Design for DȎBA Wine Series Created by Stefan Knezevic
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Serbia
- Agency/Creative City: Belgrade
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Naming, Branding, Creative Direction, Graphic Design, Logo Design, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Wine, Wine Series, Limited Edition, Wine Design, Wine Label, Branding, Creative Direction, Art Direction, Graphic Design, Packaging Design, Logo, Logotype
-
Credits:
Photography: Petar Jelisavac
