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Packaging Design for Crusoe Treasure

Packaging Design for Crusoe Treasure

Moruba – Crusoe Treasure

Crusoe Treasure, the world’s first underwater cellar and artificial reef, is located in the Plentzia Bay. The wine created by this truly one-of-a-kind project ages amongst marine life, and the bottles take on an extraordinarily nuanced appearance that simply must be shared. After maturing in American oak barrels the wine is ready to be placed under the sea. This is where it acquires its unique character, at the same time creating an artificial reef where more than 80 different species of marine life have been identified.

CREDIT

  • Design Agency: Moruba
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design for Crusoe Treasure
  • Brand / Project Name: Crusoe Treasure
  • External Design Credits: Illustrations: Yusei Nagashima
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
  • Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Spain
  • Market Country: Afghanistan
  • Market Region: Europe
  • Product Category: Wine
  • Consumer Packaging Format: Blister-Pack, Bottle
  • Consumer Substrate / Material: Glass, Pulp Carton, Pulp Paper

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