Emerges from the shadows, transcending the limits of normality and captivating all who dare to taste its forbidden allure. This mezcal is none other than Clandestino 7—a spirit that possesses a clandestine essence, a hidden power that ignites the senses and defies the conventions that govern the world of traditional spirits. Inspired by the forbidden, this extraordinary distillate delves into a realm of enigmatic messages and rebellion, infusing a dash of anarchy that breathes life into an unparalleled contemporary project.
To understand the roots of Clandestino 7, we must travel back in time to Mexico’s era of prohibition, a time when the clandestine trade of spirits thrived. In those days, barrels filled with the elixir of life were transported across the land, carried by trusty donkeys. These barrels, bearing the mysterious mark of the number 7, became a symbol of defiance, a secret code that allowed those in the know to identify the precious cargo concealed within.
It is from this rich history that Clandestino 7 draws its inspiration, paying homage to the rebellious spirit of those who defied the laws and sought solace in the pleasures of the forbidden elixir. Like those secret barrels of yesteryears, this mezcal is a vessel of clandestine pleasures, a liquid testament to the resilience of those who dared to challenge authority.
However, Clandestino 7 is not content with merely recounting tales of the past. It aims to redefine the present and shape the future of mezcal. The creation of its design has been a labor of love, a meticulous process that seeks to distance itself from the traditional themes and motifs that have come to define the world of mezcal. It is an artistic endeavor that embraces a contemporary aesthetic, pushing the boundaries and defying expectations. With each carefully crafted bottle, Clandestino 7 extends a visual invitation, urging individuals to embark on a journey of exploration into uncharted territories.
As one gazes upon the bottle, the eyes are drawn to the intricate details, the mesmerizing patterns that adorn its surface. It is as if the bottle itself holds the secrets of the mezcal, whispering to those who dare to listen. The labels are adorned with enigmatic symbols and cryptic messages, inviting the curious to decipher their meaning. The packaging is a work of art—a fusion of tradition and modernity that captures the spirit of rebellion and intrigue. It is a testament to the fact that Clandestino 7 is not merely a drink, but a symbol—a symbol of defiance, of breaking free from the shackles of conformity.
Yet, Clandestino 7’s true magic lies not only in its visual appeal but in the alchemy that takes place within each bottle. The liquid within is the result of meticulous craftsmanship, of the skilled hands and discerning palates of master distillers. It is a blend of tradition and innovation, a harmonious marriage of ancient techniques and contemporary sensibilities. Each sip is a sensory journey, a dance of flavors that awakens the taste buds and transports the imbiber to the vibrant landscapes of Oaxaca.
The mezcal unfolds on the palate with an explosion of smoky notes, reminiscent of the fires that burn in the hearts of those who challenge the status quo. The flavors are bold, yet balanced, a testament to the skill and expertise of the maestros mezcaleros who carefully select the agave plants and tend to their transformation into this golden elixir. As the mezcal lingers on the tongue, hints of earth, spice, and sweetness emerge, weaving a tapestry of complexity
- Agency/Creative: Hi! Estudio
- Article Title: Packaging Design for Clandestine Mezcal, a Distilled Alcoholic Beverage by Hi! Estudio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: tepatitlan
- Market Region: Global
- Project Deliverables: 2D Design, 3D Art, 3D Modelling, Advertising Photography, Animation, Architecture Photography, Art
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: mezcal, hi estudio, designer, design, hi estudio, hi, mexican design, mezcal, hi studio, designer, diseño tepeño,
Hi! Estudio Multidisciplinario: Hi! Estudio Multidisciplinario