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Packaging Design For Cha’-lom Limited Edition 2020

Packaging Design For Cha’-lom Limited Edition 2020

“The Ancient Art Enhance Contemporary Concept”
Cha’-lom limited edition 2020 was inspired by Thai lacquer box. In the past, Thai people always kept their valuable things and accessories by gilding. Therefore, we used the highlight of Thai folk wisdom to adapt as a fashion by pattern attenuation, tone balancing, Thai tone matching (Khiaokampoo and Dangdokkamut). However, we put the gold leaf which was the highlight of Thai lacquer into Cha’-lom limited edition 2020.

CREDIT

  • Design Agency: forwarddesignstudio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Packaging Design For Cha’-lom Limited Edition 2020
  • Brand / Project Name: Cha’-lom Limited Edition 2020
  • External Design Credits: Designer : Purim Phansuwannakee, Marketing : Siriyaporn Phansuwannakee
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Structural Design, Graphic Design
  • Location: Thailand
  • Market Country: Thailand
  • Market Region: Asia
  • Product Category: Bakery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Plastic, Pulp Paper

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