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Packaging Design for Calm Coffee Roaster Created by Meng Zhang

Packaging Design for Calm Coffee Roaster Created by Meng Zhang

Calm Coffee Roaster is a Sydney based coffee shop, seasonal handpicked selection blend is their very first and flagship blend, it remains a much-loved blend for its quality and consistency of flavour. One of the functions of coffee is to keep you awake and energised, the name of the series, however, is the opposite, you are not drinking a cup of coffee, but an attitude of ‘being calm, being cool’ and so is the packaging design, chic and clean.

CREDIT

  • Design Agency: Meng Zhang
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Packaging Design for Calm Coffee Roaster Created by Meng Zhang
  • Brand / Project Name: Calm Coffee Roaster
  • Strategic Deliverables: Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Pouch
  • Consumer Substrate / Material: Plastic

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