Hearted Design & Strategy – All Crim
” In order to produce a sustainable future, the All Crim brand of fertilizers should transmit this concept both in its logo and in its packaging.The All Crim fertilisers are made with a exclusive formula with rosemary, which induces the resistance of the plants and helps in their fertilisation without harming the environment, having two versions: organic and conventional. The All Crim logo was built with a custom lettering in conjunction with a leaf, reinforcing its sustainable approach. An illustration was used for the packages, exploring in a ludic way the application of the product, both in large and small cultures, in harmony with nature.”
CREDIT
- Agency/Creative: Hearted Design & Strategy
- Article Title: Packaging Design for Brazilian Fertiliser Brand
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Format: Bag
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation