Bona follows the Italian tradition of pasta production to the letter; the various types are made by hand, making room for lighter and tastier dishes, without the use of preservatives.
The packaging symbolizes an elegant Italian woman wearing a dress with different patterns depending on the shape and color of the pasta.
The packaging stands out for its combination of simplicity and elegance. The design is inspired by the classic Italian style, with refined lines and soft colors that refer to Mediterranean culture. The box was designed to offer practicality and functionality, preserving both the integrity and the freshness of the pasta.
Concern for the authenticity of the ingredients is one of the brand’s pillars, ensuring that each product carries the true flavor of Italian cuisine. The careful selection of high-quality raw materials reflects the commitment to providing the consumer with a unique and genuine experience, valuing the natural flavor of the food. In addition, sustainability is an essential factor, with all the materials used in the packaging being recyclable, demonstrating care for the environment.
The brand also seeks to constantly innovate, without sacrificing tradition. The result is a line of products that combines the best of modernity with respect for the historical processes of Italian gastronomy. Every detail, from the selection of ingredients to the final preparation of the pasta, is designed to provide a balanced and delicious meal that goes beyond the simple act of eating, transforming the moment into a true celebration of Italian flavor and culture.
CREDIT
- Agency/Creative: black Pepper
- Article Title: Packaging Design for Bona Trattoria Italian Pasta That Blends Tradition and Modernity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Foz Do Iguaçu
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Design, Food Photography, Graphic Design, Illustration, Packaging Design, Photography
- Format: Box
- Industry: Food/Beverage
- Keywords: packaging, pasta, design
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Credits:
Gaphic Designer: Wesley: Wesley Luiz do Nascimento
Photographer: Bruna: Bruna do Nascimento
Photographer: Ebraim: Ebraim Martini