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Packaging Design for Beverage Pods takes Inspiration from a Research Lab

Packaging Design for Beverage Pods takes Inspiration from a Research Lab

JAY–L – Pod Labs

“Founded in Singapore, Pod Labs is a brand that serves ready-to-drink beverages in pod capsules. Co-founded by two passionate coffee and tea connoisseurs, the business was brewed up as the answer to the endless search for that traditional Singapore kopi (coffee) — perfectly balanced with a flavourful, full-bodied taste.

Echoing the founders’ obsession to quality, the design idea captures the attention to detail and the level of precision needed to create that perfect beverage capsule. Extending from this thought of meticulousness, the identity takes inspiration from a research lab, with iconic elements integrated with refreshing gradient tones — forming an expansive series of colourful logotypes.

The gradients symbolise the intensifying shades of colour when coffee or tea is infused with water, which is developed for every flavour and visually represented on each packaging’s frame. An iridescent foil treatment is applied across the brand’s stationery, suggesting a fusion of all the flavours into a single entity.”

CREDIT

  • Design Agency: JAY–L
  • Organisation/Project Type: Freelance Commercial / Published
  • Article Title: Packaging Design for Beverage Pods takes Inspiration from a Research Lab
  • Brand / Project Name: Pod Labs
  • External Design Credits: Art Direction, Design, Copywriting and Photography Jay Liu
  • Production Credits: Printer Pixel Tech Singapore
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Singapore
  • Market Country: Singapore
  • Market Region: Multiple Regions
  • Product Category: Beverages
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Paper
  • Extra: Article Title: Packaging Design for Beverage Pods takes Inspiration from a Research Lab

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