We are very proud to have worked with French rugby player Clément Praud in designing his first mainstream whisky. Ben Cocky is a scotch whisky blend that breaks all the rules! It embodies a strong and uninhibited rugby spirit, that of a charismatic leader with a touch of arrogance. Ben Cocky is the perfect whisky for the “third half”: the post-match celebrations. It has been designed to be shared with good friends at a restaurant or bar, carrying on the festivities all night long.
Its modern, punchy design is a breath of fresh air for this category of beverages. The dark-tinted bottle takes a handcrafted, authentic approach. Its masculine contour even gives it a bad boy look. The top of the micro-agglomerated cork has been laser engraved. Its raw aesthetic reflects the personality of a gruff but intelligent sportsman. Frank and masculine, the label features bold, contrasting colours, enhanced by a glossy relief varnish on the black and a minimalist graphic design. A lifestyle brand above all, Ben Cocky offers a festive experience based on the noble values of rugby.
Whether it is to celebrate a victory or to forget a defeat, the third half is an institution that cannot be ignored.
The clubhouse is quickly abuzz as people come to celebrate the team values of camaraderie, generosity, support and festive spirit.
Our Ben Cocky whisky is the epitome of the third half. It is the sign of strong moments, big or small, that we like to share with friends to remake the world.
Created by an unconditional lover of team sports, our Ben Cocky whisky is frank and authentic.
It brings together good friends around a good table or a bar to prolong the festivities until the end of the night.
Masculinity: Ben Cocky is the incarnation of the gruff but intelligent sportsman. Behind his exaggerated masculinity lie noble values.
Camaraderie: It is also a bar whisky (simple and authentic) for good friends who want to have a good time. It is a unifying moment where friendships are sealed.
Festive spirit: It’s also about being a full member of a team, contributing positively, supporting the initiatives of others, being enthusiastic, genuine, curious and always ready to help!
- Agency/Creative: Maison Linea
- Article Title: Packaging Design for Ben Cocky Whisky by Maison Linea
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Cognac
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Strategy, Brand Tone of Voice, Branding, Design, Logo Design, Packaging Design, Packaging Guidelines
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: whisky, blend, scotch, spirits valley, Clement Praud, yellow, rugby
Designers: Maison Linea