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Packaging Design for Australian Ale to Celebrates the Nations First Brewer

Packaging Design for Australian Ale to Celebrates the Nations First Brewer

Energi Design – James Squire

“The story of how James Squire became Australia’s first brewer is a cracking yarn, and one we’re always keen (and proud) to share. He led a life that would make any man envious. It was a journey full of thievery, dishonesty and above all flavour. Indeed, James Squire had an appetite to taste it all.Energi Design were involved in the design evolution of the James Squire brand mark and the packaging to maximize the brand assets, both in hand and in store. Each of the core products had multiple labels to bring to life the richness of each story, while the 150 Lashes can went one step further and had four different illustrations, each telling a part of that cracking yarn.”

CREDIT

  • Design Agency: Energi Design
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Packaging Design for Australian Ale to Celebrates the Nations First Brewer
  • Brand / Project Name: James Squire
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Basket, Bottle, Can
  • Consumer Substrate / Material: Glass, Metal, Pulp Board
  • Extra:

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