Packaging Design for Atelier Rosso IGT

Henrik Hallberg – Vill Monteleone Atelier Rosso IGT

The late Anthony Raimondi, founder of Villa Monteleone winery described his wine as “an iron fist with a velvet glove”.Together with illustrator Marie Sandahl, we brought this saying to life by creating a train dressed up in a velvet glove together with the animals and plants surrounding the villa. Atelier Rosso IGT is the first one out in the upcoming artistic wine range from Villa Monteleone.It is completely different from the traditional wines you find in Valpolicella but it is still relevant. It describes the wine in a personal but very accurate and relevant way.The first 600 bottles sold out in a week’s time when it was launched in Sweden last month.