Introduction
Aliva is a groundbreaking solution for severe dry mouth, offering continuous, customisable hydration for those struggling with this often debilitating condition. To match the innovation of the product itself, KIND developed a functional packaging design that elevates the user experience, reflecting Aliva’s premium quality and life-enhancing mission.
Packaging Concept: Designed for Life
The Aliva Oral Hydration System is thoughtfully designed for at-home use, ensuring portability and ease of integration into daily life. Each packaging element balances elegance and practicality, creating a sense of exclusivity while remaining user-friendly.
Packaging Design Features
Modular and Intuitive Layout:
The system’s packaging contains an outer box housing individual compartments for the pump, mouthpiece, tube, and bottle. Each component is stored in its own slider-style box, allowing users to access the parts effortlessly. This modular design emphasises clarity, organisation, and ease of use, ensuring the product is as intuitive as it is effective.
Exclusive and Personal:
Aliva’s packaging is crafted to reflect the premium nature of the product. The design feels like opening a high-end gift, elevating the user’s perception of the product from functional to aspirational. It’s a packaging experience that mirrors Aliva’s mission: to provide life-enhancing hydration with a personal touch.
Distinctive Branding:
The packaging features Aliva’s signature blue colour—a clean, vibrant shade symbolising hygiene, hydration, and trust. This instantly recognisable brand colour enhances the product’s visibility and reinforces its identity as a leader in oral hydration.
Versatile Use:
The bottle is designed to work seamlessly with the pump for continuous hydration but can also be used as a standalone solution for quick relief throughout the day. The packaging supports this dual functionality, ensuring each component is secure yet accessible.
Impact
The packaging design for Aliva goes beyond containment—it enhances the overall user experience. The exclusive feel of the sliders, combined with the clarity and modularity of the layout, ensures that users feel cared for and valued. The bold, identifiable blue branding creates a strong visual connection with the product’s purpose, while the intuitive organisation makes it easy to incorporate Aliva into daily routines.
Conclusion
Aliva’s packaging design sets a new standard for medical and wellness products, transforming what could be a helpful experience into something personal and empowering. Combining elegance, functionality, and user-centric design, Aliva ensures that its packaging aligns with its mission: to help people rediscover comfort, confidence, and a thirst for life. Aliva is a product and a solution that inspires and enhances lives.
CREDIT
- Agency/Creative: KIND (Conceptual Branding AS)
- Article Title: Packaging Design for Aliva by Kind – Nurturing Smiles, Enhancing Lives
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Project Deliverables: Brand Design
- Industry: Health Care
- Keywords: WBDS Agency Design Awards 2024/25 , Dry Mouth
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Credits:
Chief Creative Director: Tom Emil Olsen
Design Director: Knut Harald Longva
Senior Designer: Emil Olsen
Senior Designer: Agnieszka Gawlik
Director of Photography: Christoffer Meyer
Photographer & Videographer: Isak Norum
Project Manager: Laure Mediavilla
Strategic Brand Director: Thomas Danielsen
Strategic Brand Consultant: Brede Lie Reime