Afrika brings together the best coffee beans from different regions of the African continent, a very prestigious and important place in the production of high quality coffees.
The design is inspired by African culture, combining contrasting colors, geometric shapes, characteristic icons, motifs, flora and fauna.
The richness of graphic language stems from the inspiration and selection of the thousands of elements that allow us to create from this incredible continent. Through an orthogonal grid, geometric elements and the selection of a contrasting colour palette were the initial pillars and that is how the idea of this design for these African coffee packs began. This idea of graphic execution allowed us to have thousands of possibilities for creating design pieces, making an almost infinite graphic language and with millions of combinations.
The three main designs represent a country, its variety of coffee bean and the characteristic animal of the region, these varieties are:
Coffee Sidamo – Ethiopia represented by the cheetah, Coffee Kilimanjaro – Tanzania represented by the Giraffe and The most premium of the three: Coffee Kenya Kiundi – Kenya, represented by the zebra.
Sidamo Ethiopian coffee is considered one of the best gourmet coffees in the world. Characteristics: very delicate coffee, medium acidity, somewhat fruity and with certain citrus notes. Its aroma is intense, it stands out for its low caffeine content, it is highly appreciated for its deep aroma of spices.
Grown on the volcanic slopes of Africa’s highest mountain continent in northeastern Tanzania, Kilimanjaro coffee exhibits distinct flavours of origin flavour along with a lovely body and bright acidity that have earned it a reputation as one of the best coffees in Africa.
It is a top quality coffee with body. A coffee of the extra class, characterized by its fruity and chocolate flavor. In high-quality blends, Kenyan “Kiundi” is characterized by its acidit.
- Agency/Creative: Emi Renzi
- Article Title: Packaging Design for Afrika Coffee Single Origin by Emi Renzi
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Buenos Aires
- Market Region: South America
- Project Deliverables: Art, Art Direction, Brand Design, Concept Art, Design, Digital Art, Drawing, Illustration, Packaging Design
- Format: Pouch
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
- Keywords: Packaging, Coffee, Pack Design, Diseño Art, Africa, Drink Package
Graphic Designer: Emi Renzi