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Packaging Design for a Recreational Cannabis Brand

Packaging Design for a Recreational Cannabis Brand

Yi Mao – Kanna

Kanna is a hypothetical line of products targeted for recreational cannabis markets. It intentionally aims to offer California customers a luxurious and unique cannabis brand experience.

The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.

CREDIT

  • Design Agency: Yi Mao
  • Organisation/Project Type: Student Promotional, Self Published
  • Article Title: Packaging Design for a Recreational Cannabis Brand
  • Brand / Project Name: Kanna
  • External Design Credits: Graphic Designer: Yi Mao (www.yimao.design) Instructor: Dan Hoy School: ArtCenter College of Design
  • Production Credits: Graphic Designer: Yi Mao (www.yimao.design) Photographer: Charlie Sin (charliesin.com) Illustrator: Adobe Stock (@natality) Art Direction & Stylist: Charlie Sin & Yi Mao Chromatech: Dayton West Graphics (Monrovia, California)
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Advertising
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Jar, Tin, Wrap
  • Consumer Substrate / Material: Glass

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