Carolina De Alba – Tlatoani
Packaging design for a Mexican pastry store. Tlatoani is envisioned as a business that is built on the values and tradition of authentic ancient Mexican culture. The work embraces Aztec culture and its name is taken from Nahuatl, which means “ruler”. The illustrations in the packaging are based upon Aztec art and gods. In lieu of incorporating a traditional color palette, inspired by ancient codices, richer and brighter hues promote a lighthearted, fun brand.
CREDIT
- Agency/Creative: Carolina De Alba
- Article Title: Packaging Design for a Mexican Cafe
- Organisation/Entity: Freelance Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: Global
- Format: Bag, Bottle, Cup
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
