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Packaging Design for A Dreamy Cakeshop in Jakarta, Indonesia

Packaging Design for A Dreamy Cakeshop in Jakarta, Indonesia

Thinking Room – Balloon & Whisk

“A cake shop in Northern Jakarta, Balloon & Whisk sells various flavours of cookies, cakes, wine and tea. These things, often times, are not bought by people for themselves but as gifts for whom they care about. A simple, yet powerful display of endearment which reminds the receivers that they’re on one’s mind. And it is in Balloon & Whisk’s spirit to facilitate such sweet acts of gifting.

The branding revolves around the ‘light’ or ‘air’ theme, a theme shared in common by ‘balloon’ and ‘whisk’. Balloon contains air, whereas whisk is a cooking utensil used to incorporate air into a mixture. The ‘light’ theme is prominent as well in the illustrated characters, each representing different flavours and delicacies.”

CREDIT

  • Design Agency: Thinking Room
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Packaging Design for A Dreamy Cakeshop in Jakarta, Indonesia
  • Brand / Project Name: Balloon & Whisk
  • External Design Credits: Creative Director Eric Widjaja
  • Photographer: Ritter WIlly Putra
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Corporate Branding, Corporate Brand Identity
  • Location: Indonesia
  • Market Country: Indonesia
  • Market Region: Asia
  • Product Category: Confectionery
  • Consumer Packaging Format: Bag, Box, Tag, Tube, Wrap
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper
  • Extra: Article Title: Packaging Design for a Dreamy Cakeshop in Jakarta, Indonesia
  • Industry Category: Food/Beverage

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