Thinking Room – Balloon & Whisk
“A cake shop in Northern Jakarta, Balloon & Whisk sells various flavours of cookies, cakes, wine and tea. These things, often times, are not bought by people for themselves but as gifts for whom they care about. A simple, yet powerful display of endearment which reminds the receivers that they’re on one’s mind. And it is in Balloon & Whisk’s spirit to facilitate such sweet acts of gifting.
The branding revolves around the ‘light’ or ‘air’ theme, a theme shared in common by ‘balloon’ and ‘whisk’. Balloon contains air, whereas whisk is a cooking utensil used to incorporate air into a mixture. The ‘light’ theme is prominent as well in the illustrated characters, each representing different flavours and delicacies.”
CREDIT
- Agency/Creative: Thinking Room
- Article Title: Packaging Design for a Dreamy Cakeshop in Jakarta, Indonesia
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Format: Bag, Box, Tag, Tube, Wrap
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
